Directions Marketing to Host Community Blood Drive

NEENAH, Wis., June 21, 2011 — Directions Marketing, a full-service integrated marketing communications and packaging agency based in Neenah, Wis., has partnered with the Galloway Company of Neenah—leader of innovative liquid processing of concentrated dairy blends&mdas;and the Community Blood Center of Appleton, Wis., to host a community blood drive on July 11, 2011.

The blood drive, free to the public, will be held from 8 a.m. – 10 a.m. The Community Blood Center's Bloodmobile will be parked at the Directions Marketing parking lot, located at 600 S. Commercial Street, Neenah, WI 54957.

Those interested in giving blood should contact Cheri Dieringer, Directions Marketing, at (920) 725-4848 to schedule a donation appointment. Prior to signing up, participants are encouraged to check with the Community Blood Center at (800) 280-4102 for a list of donor restrictions—age, weight and medication restrictions may apply. The entire donation process will take less than one hour. Juice and cookies will be provided by the Community Blood Center to all blood donors.

"The blood drive is a great opportunity for not only our employees, but for those in the local community, to give back to others and to make a difference in someone else's life, while playing a valuable role in today's healthcare system," said Kristine Sexton, Directions Marketing president.

According to America's Blood Centers®, "4.5 million Americans will need a blood transfusion each year." By donating one pint of blood, an individual can help save up to three lives.

For more than 50 years, the Community Blood Center has been committed to serving hospital patients with a full range of blood components—red blood cells, platelets and plasma. Each day, hospital patients receive lifesaving blood transfusions, collected from volunteer donors. The center currently serves 18 Wisconsin and Michigan hospitals. For more information, visit www.communityblood.org.

The blood drive is being held as part of Directions Marketing’s M*A*S*H week, July 11-15. The agency has scheduled a variety of fun activities for its employees, centered around the hit television series, M*A*S*H, where employees will have the opportunity to win some themed prizes and to make voluntary contributions to support the American Red Cross.

To learn more about the Galloway Company, visit www.gallowaycompany.com.