Directions Marketing Grows, Hires Public Relations Manager

NEENAH, Wis., Aug. 15, 2011—Directions Marketing, an integrated marketing communications and packaging agency based in Neenah, Wis., has hired Kimberly Stobb as a public relations manager. She is responsible for planning, recommending and implementing external and internal public relations campaigns, as well as developing and maintaining media relations strategies and social media initiatives on behalf of clients.

Stobb, from Waupun, Wis., has five years of experience in the public relations and communications industry. Prior to joining Directions Marketing, she worked for Hiebing, an integrated marketing and brand development agency in Madison, Wis. At Hiebing, her responsibilities included public relations projects for Schneider National, ThedaCare, The Swiss Colony, and Wildflower Bread Company.

During her time in Madison, Stobb served as vice president of the local Public Relations Society of America (PRSA) chapter. She holds a Bachelor of Science degree in public relations with a minor in electronic journalism from Northern Michigan University.