Directions Provides Support to Local Pantry with "SOUPer Bowl" Food Drive

NEENAH, Wis., Feb. 14, 2011 — Directions Incorporated, a full-service integrated marketing communications and packaging agency based in Neenah, Wis., recently collected more than 750 non-perishable food items, and health and beauty aids, in support of those individuals and families in the greater Fox Cities area in need of assistance. All items were donated to St. Joseph Food Program, Inc., located in Menasha, Wis.

In the spirit of the 2011 Super Bowl, Directions created a challenge for all employees called "SOUPer Bowl." By dividing employees into four teams—Matthews, Jennings, Driver and Rodgers—employees were encouraged to make personal contributions to the food drive.

Additionally, through a cookbook fundraiser at Directions, the agency was able to raise $350 that was also donated to St. Joseph to purchase milk, meat, fresh fruit and vegetables as needed.